I N T R O D U C T I O N

​INCLUDE
  • Author and text type
  • Issue that is being discussed and the author's contention
  • Context of piece (from background information)
  • Significance of the title
  • Audience
  • Overall tone of the author
SENTENCE STARTERS
  • The author argues/contends/disputes that...
  • The piece is written in acknowledgement of/response to...
  • It is aimed/directed at... (audience)
  • The author adopts/maintains a ​               tone

B O D Y

The body of your essay should be structured chronologically, meaning you should discuss all of the questions/techniques in the order that they come. Separate the text into sections and analyse each one in one paragraph each.

It is not recommended you structure your essay by persuasive techniques. 

Suggested order of analysis of techniques
  • Describe the technique with the example
  • Analyse how or why it is persuasive and how it is intended to impact the audience
  • Analyse how this supports the author's main argument
The focus should be on the last two, not the first dot point. ​​

Address the image/cartoon if present when it appears in the piece. Dedicate an entire paragraph to it. See 'Persuasive Techniques' page for specific help with visuals.
Examples
  • The author changes to an authoritative tone, using a quote from Dr. Martha Andrews describing the negative effects of smoking. The opinions of medical professionals are well regarded in society and so the author uses this quote to add credibility to her argument, hoping the audience will be further swayed to quit smoking.
SENTENCE STARTERS

C O N C L U S I O N 

Focus on how the author concludes and how they intended this to effect their audience.

What did they want to leave the author with?
Remember opening and closing of pieces are often what audiences remember most.