The writer's measured tone reflects great caution in dealing with a complex issue.
The appeasing and reasonable tone at the start of the piece gives way to a much more assertive attitude that appears later on in the article. This approach builds rapport with the audience, before....
The sad, personal anecdotes related by the writer create the distressed tone of voice of someone who has suffered....
The use of many short, blunt sentences establishes the arrogant and condescending tone of the entire speech...